Your organic growth plan could fail if you do not find the right SaaS link building agency. One of the best ways to improve ranking, get qualified traffic, and build long-term domain authority in a competitive SaaS market is to get proper backlinks.
This guide ranks and compares the best SaaS link building companies based on their experience, results, openness, and ability to grow. All these link building services are used by SaaS companies all over the world.
What Is SaaS Link Building?
SaaS (Software as a service) link building is a specialized SEO strategy focused on earning high-quality backlinks from relevant, authoritative, and trustworthy websites. Through professional SaaS Link Building Services, these backlinks help boost keyword rankings, strengthen online visibility, and attract qualified organic (free) traffic to your SaaS brand. Backlinks are also essential for building credibility on search engine results pages (SERPs). Google has confirmed that backlinks remain one of its top three ranking factors. When reputable websites link to your SaaS content, search engines view your pages as valuable, reliable, and authoritative—leading to higher rankings and sustainable long-term organic growth.
Top SaaS Link Building Agencies (Ranked)
Let’s quickly look at some of the best companies that build links:
1. Mashupmind
Mashupmind – Best SaaS Link Building Agency specializes in securing high-authority backlinks from trusted SaaS, technology, and marketing websites through premium editorial content. Their fully white-hat link building services are designed to help websites grow organically, strengthen domain authority, and achieve long-term SEO success.
Pros:
- Customized SaaS link building plans depending on data that meets the needs of every business.
- Contextual, do follow backlinks from high authority tech and SaaS domains which are relevant to your niche.
- Whitehat techniques to ensure that you are following all the rules of Google and that your ranking gains last longer.
- Customer service all around the clock, and the ability to reach people throughout the world.
- Backlink performance metrics and domain authority are inclusive in clear reports.
Cons:
- Prices are more than those of generic link builders, as the service quality is better.
- Mostly focused on SaaS. It is not great for businesses that do not make software.
Review
Mashupmind is best at SaaS link building. Their SEO-boosting process includes competitor analysis, personalized outreach, and high-DR placements. Customers have reported better domain rating, Domain authority, higher traffic, and rankings.
Pricing
Here are the different backlink packages offered by Mashupmind:
- Startup (10 backlinks/mo): $1,999/month — Average DR 40+, contextual, do-follow links.
- Premium (15 backlinks/mo): $2,999/month — More volume + quality placements.
- Enterprise (20 backlinks/mo): $3,999/month — Best for aggressive growth and authority gains.
2. Editorial.Link
Editorial link is another popular SaaS based link building platform. They collaborate with top publishers to secure premium editorial placements. They prioritize high-quality, relevant, and brand-safe backlinks when building links. Editorial.link work best for SaaS companies that value authority and trust signals over backlinks.
Pros
- Access to editorial websites with higher authority, like DR 60 – 90.
- Anchor text distribution that is clean and natural.
- Choose white-hat SEO link building services that are safe for your brand.
Cons
- The high price makes it harder for early-stage SaaS to use.
- Not many options for anchor text and placement types.
- Turnaround time is longer than with volume-based agencies.
Review
Editorial. Link is a solid choice for funded SaaS brands that want authoritative backlinks and strong brand credibility, even at a higher cost.
Pricing
Custom prices for high-end items usually start at a few thousand dollars per month.
3. Rock The Rankings
“Rock the Rankings” is a SaaS based SEO company that offers link building as a part of their organic growth plan. They have ethical, long-term SEO methods that are focused on their campaigns. They use ethical outreach and content strategy to build backlinks that help boost rankings.
Pros
- Strong SaaS SEO and content strategy expertise.
- Ethical, Google-compliant link building approach.
- Focus on long-term organic growth rather than quick wins.
Cons
- Slower backlink acquisition in comparison to aggressive agencies.
- Less control over exact link placement details.
- Lower-tier plans offer limited customization.
Review
Rock The Rankings is great for SaaS companies that want steady, compounding SEO growth and aren’t looking to get a lot of backlinks quickly.
Pricing
Monthly retainers, which are mid-range. However, it depends on the goals and scope of the campaign.
4. MADX Digital
MADX Digital is a SaaS based company. They build SEO links for complete funnel growth. Their analytical approach ensures that backlinks match content, technical SEO, and conversion goals. Out of all the services that they provide, link building is one of their major service.
Pros
- Strong knowledge of SEO and analytics for SaaS.
- Outreach based on data that fits with the content strategy.
- A good balance between technical SEO and getting links.
Cons
- Building links is not a service that can be used on its own.
- Not as good for businesses that only need backlinks.
- Campaigns may need people to commit for longer periods of time.
Review
MADX Digital works best for SaaS companies that want to grow their SEO in a way that benefits their overall strategy.
Pricing
Custom pricing. Contact customer care to know the exact pricing.
5. Mike Khorev
Mike Khorev’s SEO consulting for B2B companies and SAAS focuses on strategic backlink acquisition. His work focuses on improving rankings with selective, high-quality links, not more links. Not a typical link building agency; more consulting-led.
Pros
- A lot of strategic knowledge about SEO and SaaS.
- Focus on high-quality backlinks that are related to your niche.
- Personalized help and a hands-on plan.
Cons
- Large backlink campaigns can’t be scaled up easily.
- Costs more than agencies that only do executions.
- Link velocity is slower than it is for agency teams.
Review
SaaS founders and marketing teams who want expert SEO advice and controlled link building rather than mass outreach should use this service.
Pricing
Most high-end consulting fees are based on projects or a monthly retainer.
Common Mistakes in SaaS Link Building (And How to Avoid Them)
SaaS doesn’t grow with every backlink. Bad link-building strategies can hurt your rankings and get you penalized by search engines. Google still prioritizes backlinks, but how they’re built is just as important.
You can avoid these common SaaS link-building mistakes by following these steps.
1. Using Black-Hat Link Building Tactics
Black-hat link building may work temporarily, but it hurts SEO in the long run. Search engines are trained to detect and penalize manipulative linking.
Some common black-hat actions are:
- Buying a lot of low-quality backlinks.
- Getting links from questionable or spammy websites.
- Using misleading or deceptive ways to link.
- Too many link exchanges and too much advertising.
How to avoid it:
White hat editorial link building needs good content, relevant placements, and good outreach. Always prefer long-term SEO growth over quick wins.
2. Sending All Backlinks to the Homepage
Many SaaS companies send most of their backlinks to their homepage, which hurts SEO and makes it harder to sell.
- Better target pages include:
- Feature or solution pages
- Pricing pages
- Comparison or alternatives pages
- High-performing blog articles
How to avoid it:
Backlinks should match search terms. Send links from comparison articles to pages about relevant features or prices to maximize SEO and conversions.
3. Over-Optimizing Anchor Text
Anchor text is a big part of how well a page ranks, but too much optimization can quickly send search engines the wrong message.
Avoid the following:
- Using the same keyword-rich anchor text over and over
- Putting a lot of keywords into one anchor
- It’s not natural to force exact-match anchors.
How to avoid it:
- Combining branded, partial-match, and contextual anchor text makes sense. This strengthens the link profile and stabilizes ranking.
4. Prioritizing Authority Over Relevance
It is good to have backlinks from websites with higher authority. But make sure the sources are relevant. Authority is not just about SEO impact. For example, getting a backlink for a SaaS project management tool from a fashion website, even with a higher authority, would not make much sense.
Always prioritize:
- Industry relevance
- Topical alignment
- Audience match
How to avoid it:
Look for backlinks from tech, niche, SaaS, and business-to-business websites that are related to your product and the people you want to buy it.
5. Publishing Low-Quality Content Just to Get Links
If the content is useful, guest posts can still get links. Search engines can easily spot poorly written content just to link.
Avoid content that:
- Lacks depth or originality
- Offers no real insight or value
- Exists purely for backlink placement
How to avoid it:
Create well-researched, insightful content using your own data or perspectives. Good SaaS content attracts backlinks and protects it from algorithmic penalties.
6. Ignoring Internal Linking Opportunities
Internal linking is often overlooked in SaaS SEO plans, but external links are crucial. A good internal link structure improves user experience and search visibility.
Effective internal linking helps to:
- Distribute link equity across your website.
- Improve crawlability and indexing.
- Guide users toward high-value pages.
How to avoid it:
Regularly link from high-authority pages to newer or struggling ones. This boosts SEO and page performance.
Conclusion
SaaS link building isn’t about quick wins or backlinks. Build relevant, authoritative, and trust-based links to naturally grow your site. If done right, link building boosts your SaaS brand, keyword rankings, and high-intent traffic.Â
This guide explains SaaS link building, how it works, common mistakes, and how to choose the best agency. Remember that quality, relevance, and strategy trump quantity.Â
Choosing a SaaS link building agency that understands your industry, audience, and growth goals can help you scale organically. Strategic planning now can yield long-term SEO results.
FAQs
What is SaaS link building?
SaaS link building focuses on getting high-quality links from different websites. Backlinks help boost search engine rankings, organic traffic, and brand trust.
How long does SaaS link building take to work?
SaaS link building typically shows results within 3 to 6 months, depending on domain authority, competition, and link velocity. SEO gains compound over time as backlinks increase topical authority and trust in search engines.
Do SaaS link building agencies guarantee rankings or links?
SaaS link building agencies do not guarantee rankings, as search results depend on multiple SEO factors. However, reputable agencies guarantee link quality, relevance, and placement standards to support long-term organic growth.
Can SaaS link building target product pages?
Yes, SaaS link building can target product, feature, and pricing pages, though blog content is often used to earn links more naturally. A strategic mix of content links and product page links delivers the best SEO results.
Why is link building important for SaaS companies?
Building links for SaaS businesses is important because Google ranks websites by backlinks. Strong backlinks are useful, as it helps SaaS brands rank for competitive keywords. It helps build trust and sustain sales with content-driven SEO.
Are SaaS link building services safe for SEO?
SaaS link building services that use email outreach, editorial placements, and good content are mostly harmless. If you are choosing black hat strategies that can land you in trouble, better avoid them.
What makes SaaS link building different from traditional link building?
SaaS link building focuses on earning links from relevant, high-authority, and product-aligned websites (e.g., SaaS blogs, tech publications, integrations, and review sites). Unlike generic link building, it prioritizes links that support organic growth, product-led SEO, and long sales cycles.
How long does it take to see results from SaaS link building?
Most SaaS companies begin seeing measurable improvements in rankings and organic traffic within 3–6 months. Link building compounds over time, so results typically accelerate as domain authority and topical relevance grow.
Do you guarantee a specific number of links or rankings?
We guarantee link quality and placement standards, not rankings. Search rankings depend on multiple factors beyond links. Our focus is on acquiring high-impact links that improve authority, rankings, and long-term organic revenue.
Can you build links to product pages or only blog content?
Yes, we can build links to product pages, but blog and resource content typically convert links more easily. We often use a hybrid strategy, building authority through content while strategically strengthening high-value product and feature pages.
Is link building still effective for SaaS SEO?
Yes, link building remains one of the strongest ranking factors for SaaS SEO. High-quality backlinks improve domain authority, keyword rankings, and organic visibility in competitive SaaS markets.
How much do SaaS link building services cost?
SaaS link building services typically cost between $1,500 and $8,000 per month, depending on link quality, authority targets, outreach volume, and campaign complexity.
What is a good backlink for a SaaS website?
A good SaaS backlink comes from a relevant, authoritative website with real traffic, contextual placement, and editorial intent—ideally within SaaS, B2B, or technology content.
How many backlinks does a SaaS website need?
There is no fixed number. SaaS websites need consistent, high-quality backlinks over time, benchmarked against competitors’ link velocity and domain authority.
Do SaaS startups need link building?
Yes, SaaS startups need link building to build early authority, compete for non-branded keywords, and accelerate organic growth before paid acquisition becomes efficient.
What pages should SaaS companies build links to first?
SaaS companies should prioritize blog content, comparison pages, and core feature pages to build topical authority and support high-intent keywords.
