There is no doubt added that SEO & content complement each other.
Content writing for SEO is the ability to write content in a manner that is understandable by the search engines and enables them to locate the context and meaning of your web pages. Tending blog posts down to it can thus lead to better-ranked pages within the SERPs and cut off online traffic to them whilst also bringing useful readers’ information.
SEO writing is using terms pertinent to a subject in the right quantity; moreover, one should make use of the links – both internal and external – and page SEO without spoiling the quality and readability. Recall that while search engines assess your content’s importance, it will still be read by people (just not machines).
Producing great content would waste all the time and effort if SEO were absent; otherwise, your content would reside on page n45 in search results with almost no decent traffic.
Contrarywise, you may be on Page One and this still may not help your site’s visibility if you host low-quality content on other pages (not clickable). So it is that SEO (search engine optimization) mixed with good quality content is important!
Following are 10 steps to do SEO content writing to give your content extended coverage and be part of your SEO activities as well.
Your Audience Will Have to Be at The Center of Everything
This SEO content writing hint not only provides the highest value but also has all the rational foundation for the number one purpose.
The case on the point is to seem so basic, however many companies generate shit for a bad purpose. Make sure your content draws in the people targeted in your market or the answers to the questions they might be asking. Not every post should be about your brand, but related to the industry somehow.
Give yourself and the company the position of a leading expert in your niche by giving people quality, SEO-friendly content that is clear, interesting, and useful as well as better than anything the competitors produce.
The Content Should Aim to Be An “All in One” Solution
Stop giving away your content and the traffic it brings and claim the credit for it by putting it on your website. That means if you have a blog opt out of hosting with WordPress or Blogger and host the blog in a subfolder on your own domain.
If you express yourself in one or more of many other possible forms of your own original content like a video, infographic, or white paper, make sure you have embedded them similarly on your webpage and you have extensively shared them from there.
Bring Out Banner News Bulletins That Explode with Energy
When you have a limited text and need to produce a big effect, you are forced to make a greater impression there.
Therefore, get to know the power of a proper title in the enhancement of SEO. Compose text for your headlines that are skim-read-friendly, attractive, and include SEO-friendly vocabulary.
The other thing to look at is your meta title and meta descriptions as they can be used to bring forth the main topic of your article. While you write the title and meta description, always bear in mind that what matters is these two, not the entire text, as they are what show up in the search results!
Use Keyword-Rich Phrases
Make sure to create headlines and write throughout the article that contain phrases that are relevant to your keywords to help both your readers and the search engines understand what the message of your post is.
Certainly, the articles will be impressive, but if you overdo it with keywords involved, they will only infuriate your readers and can result in search engine penalties for keyword stuffing. Keep spammy keywords, stuffed sentences, or promotional phrases away, avoiding a feeling of spam.
To complement word-of-mouth, widespread usage of tags would set off blog tags; a section at the bottom of the post with a couple of relevant keywords would allow readers to tag them for their posts.
Structure Your Posts
The posts written by a blogger can be of high quality but are likely to get into an unordered stack in the case of their ineffective or untidy formatting.
Folding in your content in a way that uses well-designed paragraphs with headlines to follow creates easy-to-read content that will keep your audience hooked. While back-end management is also important for search engines, it is even more crucial for the service providers.
Marking the headlines with the tabs that are needed for them (H1 for titles and H2 for subtitles) is essential when you take care of a properly structured article.
Incorporate Infographic
Add Imagery to sparkle your posts! People capture visuals. A picture inserted into your blog might be one of the elements that could be a major make or break for your blog.
You can also share your blogs in various media beyond social platforms, including images and posts that others can repin, thus driving traffic to your website.
Posts Out Through Social Media
Social media is a highly effective tool that could help to widen the visibility of your content and enhance virality. Share every article you post on social networks and dedicated forums by providing an inviting description and call for action.
The influence of social media is generally related to the sharing principle and for this reason, you need to have a ‘share’ button on each of your blog posts.
By gaining more control over how shared links appear, utilizing winter cards for Twitter or open graph for Facebook devices (technical implementations) provides an additional advantage, along with achieving higher click-through rates.
Implement Google Authorship
In a matter of a few steps, you will be able to link your writing with an author’s name through this method – having a Google+ account is all you need. As a result, rich snippets in the search engine will showcase your articles and rate them to display the author’s title next to the photo.
Google authorship is a top tool that is great for personal promotions and may help in boosting the click-through rate of your articles. If you turn out to be an author, study how to enforce Authorship for your website. Encourage a natural way of link creation.
Link Building
Link building having formerly been concerned with buying links of all sorts, the old school of thought backfired big time, but links still influence significantly the rankings in SEO. Connecting links to articles that are utilized in publishing artworks or blogs of other websites increases the chances of another site referring to your website.
Another means to bring content traffic not alone to your site, but additionally, you learn how to encourage content sharing with embed code in your website, and whether you use infographics and videos as part of your content strategy, it adds a link back to your source.
Other websites are likely to appreciate and link to attention-grabbing SEO content that is interesting and has the potential to be shared, making quality a goal.
Monitor Your Activity
Surely, you do have to stay alert regularly over your SEO-friendly content creation. Google Analytics makes it easy to use and allows users to track every page view and the duration of time spent viewing a page.
Examine metrics, such as bounce rate and time on site, to get a sense of the way users interact with your website once they have posted or landed on the content.
When few visitors proceed to the next page despite a high drop-off rate and spend minimal time, it indicates they found what they sought elsewhere or, worse, lacked interest.
Furthermore, as you check into the number of social interactions (shares, likes, etc.) you will be able to determine the degree of one’s post popularity.
Just looking at these simple strategies- using these techniques in your future content also has a chance to result in better engagement. But be cautious about the scam activities as the hackers or some creepy are over here to use your content & infographics to present as theirs.
Lastly,
SEO and quality content writing both play important roles; these are important pieces to the puzzle. It is useful to use both these things to ensure your traffic and engagement are high on your website. So, be cautious about your website’s ranking when go for the Seo based content & must follow these strategies to go beyond the ordinary content.
Author Bio
Mark Berry is a highly innovative business and marketing professional with years of writing experience in Marketing, Nutrition, Healthcare, Fix Bad Credit, E-Commerce (Fashion, Lifestyle, Beauty, Food), Classifieds, Real Estate, Tech, QSR, and Confectionery industries. The capacity to perform market research allows me to learn about the target audience, their requirements, and the competitive landscape.
Harsh Mistri is a Digital Marketing Consultant and professional Blogger. He has 6+ years of experience in SEO, SMO, ASO, Blogging, ORM & Google Ads. He loves to learn new things Very Much.